INSTITUTIONAL AND PRODUCT PRESS OFFICE
Communicating brands and handling the relations – both local and international – with newspapers, magazines and websites is the soul of the Agency. From the copywriting and sending of press releases to the preparation of press kits. From the monitoring of the articles to the press clippings analysis with periodical reports. These are the main Press Office activities.
Creating or consolidating strategic relationships on behalf
of the client with the relevant public – internal and external
– be it companies, institutions and professionals is a key point
for strengthening the brand identity. A constant activity for
considerable results in the medium term.
EVENTS SUPPORT AND ORGANIZATION
The conception and organization of events, press meetings or tours,
and participation in fairs as a support for basic communication.
Furthermore, making use of the best suppliers and consultants
for the optimal performance of the activity is increasingly becoming
an integral part of the services of a Press Office.
MEDIA PLANNING AND ACQUISITION
Identifying and planning for each client the media on which to invest in advertising or editorial – depending on the priority markets, product specificity and target audience – is a right practice to accelerate the brand awareness or strengthen its perception.
STRATEGIC AND TARGETED CONSULTING
If requested by the client, the Agency supports both the company
itself and the marketing at any stage of corporate life, bringing its
experience in specific plans for the growth of the brand awareness.